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 The CRO Checklist for SaaS

Download the conversion rate optimization (CRO) checklist for Software-as-a-Service (SaaS) brands here.

Stay ahead of the competition with our Conversion Design Checklist:

Unleash Your SaaS Website’s Potential! Eliminate the guesswork and optimize your website effectively!

Deep CRO Insight

Designed to help you increase conversion rates to new heights using a deep analytical CRO framework built on years on experience.

9 Checklist Tabs

The Google Sheet comes with 9 individual tabs covering all conversion-relevant testing factors for your web-pages, starting from hypothesis definition for each page.

The Most Detailed Checklist

With 60+ items, the CRO SaaS checklist is the most detailed tool to maximize every angle of your web-pages for more leads and sales!



The full sheet consists of 8 interactive Google Sheet tabs. Here is a some insight into 5 of the available tabs.

SaaS CRO checklist

SaaS CRO checklist tab 2

SaaS CRO checklist tab 3

SaaS CRO checklist tab 4

SaaS CRO checklist tab 5




Attention SaaS marketers and business owners striving for maximum website conversions! You may be facing the daunting task of optimizing your website, either by investing significant time and effort or spending a considerable amount hiring experts. But what if we told you there’s a game-changing alternative?

Meet Mark, a savvy SaaS marketer who discovered the SaaS CRO website audit checklist—a powerful tool developed by industry experts. This comprehensive checklist streamlined the optimization process, saving Mark an incredible 80% of the time and effort he estimated to spend.

Let’s break down the numbers:

Doing it himself: 100 hours * $100 per hour = $10,000
Using the checklist: 20 hours * $100 per hour = $2,000
By leveraging the checklist, Mark saved a staggering $8,000 in time and labor expenses! Imagine the possibilities—reinvesting in your business, optimizing resource allocation, or rewarding yourself for a job well done.

But that’s not all. Mark’s smart investment in the checklist led to remarkable results. Implementing the checklist’s strategies and best practices significantly increased conversions and revenue. His website transformed into a conversion powerhouse, propelling his business to new heights.

Don’t miss out the opportunity to revolutionize your website’s conversion rate optimization with the SaaS CRO website audit checklist. Take the smarter, cost-effective path to success and witness your business thrive.

CRO checklist tabs
CRO checklist insight
CRO checklist detailed insight


The SaaS Website CRO Checklist serves as a comprehensive toolkit aimed at enhancing your website’s performance and increasing conversion rates. Comprising eight distinct sheets, each dedicated to specific aspects of your site, this checklist addresses all essential elements essential for achieving optimal conversion rate optimization.

The homepage sheet: This provides guidelines for crafting a captivating and user-friendly homepage that immediately captures visitors’ attention and encourages engagement.

The feature page sheet: Here, you’ll find strategies for effectively highlighting the key features of your product or service, ensuring potential customers grasp the unique value you offer.

The call-to-action page sheet: This focuses on designing persuasive and compelling CTA buttons, encouraging visitors to take desired actions, such as making purchases or signing up for newsletters.

The about us page sheet: Discover insights on creating a compelling narrative that fosters trust, establishes credibility, and deeply resonates with your target audience.

The contact us page sheet: This offers guidelines for designing a seamless and user-friendly contact form or information section, facilitating easy customer interaction with your business.

The pricing page sheet: Concentrating on optimizing your pricing strategy, this sheet helps you present pricing options clearly and emphasizes the value customers receive at each tier.




SaaS CRO Checklist

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Choose Your Checklist Now

For any questions, you can email Waseem directly at


Waseem Bashir






Waseem Bashir

  • Data Scientist MSc
  • CEO & Founder LeadGen App (SaaS company)
  • CEO Apexure (Web design agency)
  • Worked with 500+ clients
  • Recognized with Clutch Global Award of leading companies in conversion optimization
  • Featured in Hotjar, Google Campus, Techhub, Unbounce & more.
Clutch CRO Award Winner

My Journey & Experience
 When I first ventured into the world of website optimization, I faced an overwhelming challenge: Understanding the key elements and information needed to engage customers and build trust truly. It felt like a puzzle with missing pieces, leaving me uncertain about the best approach. As I started working on websites for my clients, the challenge became even more complex. 

Gathering data was a struggle. I had to rely on various tools and techniques, like heat maps and Google Analytics, to gain insights into user behavior. It involved sifting through a sea of information, analyzing charts and patterns, and keeping a close eye on their competitors. It was a constant battle to gather enough information to make informed decisions.

What struck me during this journey was the realization that many SaaS websites followed a similar structure. They all had common elements like a home page, solution or service pages, and contact information. Yet, optimizing these elements for maximum impact was a time-consuming process. Each client required a unique approach, and I found myself repeatedly testing and tweaking the same elements.

Determined to save time, effort, and money for myself and my clients, I set out to create a solution. I developed an audit checklist that distilled years of experience, research, and industry knowledge into a concise framework. This checklist became my compass, guiding me through the website optimization process with clarity and efficiency. With the audit checklist, I no longer felt lost or overwhelmed. It provided a structured approach to evaluate websites, identify areas for improvement, and implement changes that would drive results. It became my trusted companion, helping me streamline the website optimization process and deliver exceptional outcomes for my clients.



Rocket Money
American Express



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Cost-Effective Solution

Discover a cost-effective solution that brings remarkable improvements in conversions and revenue without the necessity of heavy investment in other marketing strategies. Experience a sense of relief and satisfaction as you witness tangible enhancements in your business metrics, knowing that you’ve achieved impressive results without draining your budget.

Website Improvement

Through a comprehensive website analysis, you can uncover conversion barriers and optimization prospects across the entire site. By addressing these areas, you can boost conversions and revenue, effectively turning obstacles into opportunities for substantial growth.

Proven & Tested CRO Concepts

Implement time-tested CRO strategies and techniques to enhance user experience, boost engagement, and improve conversion rates. This will lead to the gratification of knowing that you are establishing a deeper connection with your audience, building trust, and nurturing loyalty

Easy to Understand

Easily navigate and understand the checklist, ensuring efficient auditing and implementing recommended changes. Feel empowered and confident as you navigate the checklist, simplifying the optimization process.


Clear, Actionable Advise

Gain actionable insights and precise recommendations for optimizing various aspects of your website, including landing pages, forms, call-to-actions, and more. Embrace the excitement of implementing these changes, which will lead to tangible results, all while knowing that you are positively enhancing your customers’ experience.

Created By Experts

Leverage the experience and expertise of skilled professionals well-versed in CRO principles and best practices. Instill trust and confidence as you draw upon the knowledge of these industry experts, ensuring your website optimization is in capable hands and bound to achieve exceptional results.

Updates Included

By regularly updating and revising the checklist, you can keep abreast of the latest CRO trends and industry developments. Enjoy the sense of accomplishment that comes with staying ahead of the curve and being at the forefront of industry advancements. With continuous optimization efforts, your website will consistently deliver the best possible user experience, guaranteeing customer satisfaction and success.


SaaS manager
SaaS Managers

SaaS Managers, this checklist provides a plethora of practical advice to:

  • Improve website conversion rates.
  • Design captivating landing pages that engage the target audience.
  • Create persuasive CTAs to drive user interaction and increase conversions.
  • Enhance customer experiences to foster loyalty.
  • Amplify sales and successfully accomplish business objectives.

SaaS business owner

SaaS Business Owners

The checklist is an invaluable resource for SaaS business owners aiming to:

  • Harness the full potential of their websites.
  • Receive comprehensive guidance on implementing effective pricing strategies.
  • Personalize messaging to cater to specific target personas.
  • Leverage the power of A/B testing.
  • Foster business growth in a competitive landscape.

SaaS Growth manager

SaaS Growth Managers

The checklist serves as a valuable tool for SaaS Growth Managers to enhance their offerings by:

  • Optimizing the presentation of key features for maximum impact.
  • Conducting continuous A/B testing to refine and improve the product.
  • Attracting and retaining customers effectively.
  • Elevating user satisfaction levels and maximizing revenue.

Frequently Asked Questions

Frequently Asked Questions

Here is a video with Waseem explaining his conversion optimization journey, how to conduct a CRO audit and the essence of the CRO checklist!

What is the SaaS CRO Checklist about?

The SaaS CRO Checklist offers a thorough resource crafted to assist B2B businesses in maximizing their conversion rates within the SaaS realm. It presents a methodical structure along with practical approaches aimed at improving website performance, enhancing user experience, and ultimately boosting conversion rates.

Who is the SaaS CRO Checklist build for?

The SaaS CRO Checklist proves advantageous for numerous professionals and businesses within the SaaS industry. It caters to marketing managers, business owners, sales professionals, digital marketers, and individuals striving to enhance their website’s conversion rates and drive overall business growth.

How can I best use the Checklist?

For effective utilization of the SaaS CRO Checklist, adhere to the following steps:

  1. Carefully examine the checklist to grasp the covered optimization areas comprehensively.
  2. Evaluate your existing website and pinpoint areas requiring improvement or optimization.
  3. Put into action the recommended strategies and best practices outlined in the checklist.
  4. Monitor and measure the effects of the implemented changes through analytics and conversion tracking tools.
  5. Perpetually iterate and fine-tune your optimization endeavors based on data analysis and user feedback.


How can I measure the results of my CRO optimization work?

Certainly, assessing the effectiveness of the checklist involves tracking pertinent metrics like conversion rates, click-through rates, bounce rates, and engagement levels. By comparing these metrics before and after implementing the checklist’s recommendations, you can gauge the precise impact of your optimization efforts.

How often shall I use the checklist?
Is the checklist useful for any industry?
Can I use it for both existing and new sites?

Indeed, the strategies outlined in the SaaS CRO Checklist are applicable to both new and established websites. In the case of new websites, the checklist serves as a solid foundation for establishing an optimized online presence right from the beginning. For established websites, it presents valuable opportunities for improvement and fine-tuning to elevate conversion rates. Ensure to tailor the checklist’s recommendations according to your website’s present condition and specific objectives.