Conversion Rate Optimization (CRO) Best Practices

Christopher Lier For B2B Brands

Speed Up Lead Generation with Conversion Rate Optimization Best Practices

There is a marketing skill that can make you a lot of money.

If you can help a business get more results from their campaigns (More quality leads and more sales) you deliver value straight top-line value.

That skill is Conversion Rate Optimization (CRO), the science of optimizing marketing campaigns for better responses.

CRO for B2B brands means generating more business contacts (leads) and involves traffic and conversion channels.

We discuss our learnings for optimizing both traffic and conversion channels via CRO testing.

In this episode, Chris asks Waseem about his experience in doing CRO for his web agency and client campaigns.

Many things changed since Waseem's first experiments with conversion rate optimization CRO in 2015. Today we have the opportunity of using automated testing for landing pages, lead forms and even getting insights via artificial intelligence.

The 11 Conversion Rate Optimization Best Practices and Questions covered:

Does content matter more than page design?
Does the page-builder affect CRO results?
Do I need both quantitative and qualitative testing?
How do I attribute traffic channels to conversions?
Are Facebook lead forms effective?
What does it take to become great at CRO?
What the top resources to study and learn CRO?
How much traffic do I need for an A/B test?
How can I understand cause/effect relationships in CRO?
Chatbots vs Lead Forms: Which gives you more quality leads?
Direct response marketing for ad campaigns: What are the best traffic channels to get a positive ROI?

We cover these and many more essential practices of conversion rate optimization (CRO) in this episode.

Waseem shares his favourite tools for landing page design, testing and analytics and breaks down his step-by-step approach of A/B testing landing pages.

With the tools available today, the opportunity of becoming a great CRO marketer has never been bigger.

With this podcast, we want to break down the skills you need to succeed and speed up your learning curve.

For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp

Find out more about the Marketing Mavericks Show here: www.leadgenapp.io/podcast

Further resources about conversion rate optimizations:
CXL - The 2020 State of Conversion Optimization Report

About the Author

Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.