Why You Don't Need a Website For Online Lead Capture

Different online channels for using lead capture forms

Websites are a great channel for lead capture.

They can host a variety of different pages to educate, qualify and convert leads.

The problem: A lead capture website is expensive to build and time-intensive to maintain.

Furthermore, there are more efficient ways to generate online lead capture.

That's the question we like to explore further: How can you use online forms for a lead generation without a website?

 

Custom Landing Pages: Content + Distinct Lead Form Offer 

Custom-designed landing page

Custom-designed landing page in recruitment for lead generation purpose

 

The best channel for online lead capture is with a custom landing page. Landing pages are focused on a single objective, e.g. promoting a free offer, a webinar, newsletter or a product.

A landing page is similar to a lead capture website, however, it is just a single 1-page website.

Creating a landing page can be done in a few days, for a simple in less than a day. Lead capture website development can take you ages, often more than a month.

If you don't have a lead capture website yet, consider building a landing page with a single offer for capturing leads

 

Online lead capture forms: Quick & Easy 

Interface to capture user data

A landing page with lead form - Interface to capture user data

A lead form provides an interface to capture user data including important information that qualifies a user as a lead, e.g. email address or phone number.

You can use forms in combination with a landing page, simply by embedding a form into the page content.

You can embed the form into your web-page, but you could also send out the link directly or via instant messaging like Whatsapp and Facebook Messenger.

LeadGen has a direct link share option. Build your form, go to the "Share" section and either copy the link or use the social sharing options.

 

Link share in LeadGen App
Direct link share option in LeadGen App

 

If you want to use forms on a landing page, you can use the iframe or direct embed codes.

LeadGen forms are platform-agnostic, which means you can use them across different channels. You can use them in any HTML page-builder platforms like Wordpress, Wix, Instapages, Unbounce, Clickfunnels, etc.

Forums & Social Sites: Share Forms Where The Attention Is

Social media is a great way for online lead capture, both via organic posts as well as paid media like a pay-per-click advertisement.

You can offer gated content, promoted via your posts. Gated content is online content which needs an email opt-in or other forms of lead submission so that the user gets access.
For this email opt-in, you can also use online lead forms that you simply send out on social media platforms.

You can offer gated content at different stages in the user journey. The image below lists some content ideas that can work well for lead generation, for example, case studies, how-to videos, tutorials, ebooks, webinars, etc. Social media is typically the top or middle of the funnel in case you engage with an existing community.

Content ideas offer

Content ideas offer in return for lead generation

 

Start here with LeadGen App to build a simple lead form and start sharing it, without a website. For simple forms, it takes less than 10 minutes to build a form.
Try it out and start generating more leads today!

 

 

 

 


About the Author

author_image

Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.

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