13 Digital Marketing Tools Every Business Needs

Effective digital marketing strategies are a business necessity. Whether you’re a digital marketer, a seasoned entrepreneur, or a budding startup, embracing the power of digital tools can propel your business to new heights.

Digital marketing tools help you improve your brand and achieve business goals. Their benefits vary, including: 

- Creating effective content
- Managing social media campaigns
- Optimizing and analyzing SEO data
- Nurturing customer relationships

And much more…

However, navigating the vast array of available tools can be daunting.

So we’ve put together a list of some digital marketing tools that cater to the needs of businesses across industries. Each tool has its own strengths, helping you streamline operation, enhance customer engagement and drive growth.

Additionally, don't forget the importance of regularly cleaning your PC, ensuring a smooth and secure digital environment for optimal productivity and data protection.

Incorporate these tools into your digital marketing strategy and gain an edge over your competitors. Ready to unlock the full potential of your business? 

Let’s dive in. 

Content Marketing Tool

1. Wordvice

Effective communication is a cornerstone of business success. Businesses rely on content to engage with customers, establish their brand, and drive growth. 

But crafting high-quality content is far from simple. Wordvice, an AI-powered online proofreader tool, is useful for businesses that want to improve their written communication and image.

Wordvice's AI proofreader distinguishes itself from other tools by going beyond synonym substitution. It uses natural language processing techniques to improve sentences. It also chooses a better vocabulary, making sentences more coherent.

This intelligent approach ensures that paraphrased text accurately conveys the original meaning and improves the writing's clarity, conciseness, and style.

Wordvice AI caters to the diverse writing needs of businesses across various industries. Whether you’re creating social media marketing materials or drafting a business proposal, Wordvice AI can help you produce polished writing that resonates with your target audience.

2. Google Docs

To maintain productivity, a team must have quick, easy access to necessary documents. Google Docs is the perfect solution. It’s a cloud-based word processing app that allows real-time collaboration. 

Users can simultaneously make edits and suggestions in the same document. Nevermind being in different time zones or on different devices. It’s ideal for remote teams and makes for seamless communication. Google Docs is accessible anywhere, anytime.   

It also supports all your favorite Chrome extensions like Grammarly, Writer, and more. These tools help with grammar and spell-checking as well as style suggestions. Professional writers wouldn’t dream of working without the help of these digital proofreaders - and neither should you. 

3. Wordable

Wordable allows you to export content from Google Docs into your CMS in seconds. 

 Sometimes, when trying to copy and paste from Google Docs, some coding issues could appear. As a result, your content looks strange when it's published. 

Of course, this isn't the best result because you want your blog posts to be pristine, and you don't want pesky coding issues killing your credibility with potential customers. 

Wordable corrects these issues, directly exporting your copy and images from a Google Doc into your CMS. Wordable also helps you convert PDF to Google Docs in no time with its integrated software.

Wordable is a collaborative content export and optimization tool that lets writers, content marketing professionals, and agencies export content from Google Docs straight onto their websites in bulk.

Operations Tools

4. Pitch

In today's competitive business landscape, grabbing your audience’s attention is the first step to driving results. Pitch, the modern AI presentation generator, helps businesses create stunning, impactful presentations in minutes.

Here's how Pitch can transform your presentations:

Effortless Design with AI:

- Say goodbye to blank canvases and design struggles. Pitch's AI automatically generates design-quality layouts and compelling content based on your simple prompts, chosen color palette, and preferred font.
- No more wrestling with design software or spending hours crafting slides. Focus on crafting your message and let Pitch handle the visual magic.

Seamless Collaboration and Sharing:

- Pitch fosters real-time collaboration, allowing your team to work on presentations simultaneously
- Share presentations instantly and manage access permissions with ease
- Enjoy complete version control and track changes effortlessly.

Captivate Your Audience:

- Pitch provides a library of free, professionally designed templates for various business needs, ensuring a polished and professional look
- Add dynamic animations to your slides for increased audience engagement and memorability
- Enhance your presentations with personalized recordings, adding your voice and video for a more personal touch.

Measure and Analyze for Success:

- Track audience engagement with Pitch's comprehensive analytics, allowing you to see how your presentations perform and where you can improve
- Gain valuable insights into audience behavior and optimize your presentations for maximum impact.

With Pitch, you can save valuable time and resources by automating the presentation creation process. Pitch is a way to make professional presentations, engage your audience, and improve communication. Integrating Pitch into your digital marketing tools will help you do this.

5. LARK

Lark is an all-in-one platform for professionals designed to elevate operations and achieve success. 

It’s a complete set of tools, including a calendar, video conferencing, document creation, messaging, and storage. Everything in the platform works together seamlessly for communication, collaboration, and task management. It's an ideal Zoom alternative for businesses that want a unified and efficient platform.

Key features of Lark:

- Seamless Communication: Its centralized messaging system makes sure that conversations and updates are accessible to all team members.

- Enhance Collaboration and Productivity: Your team can collaborate on projects, share documents, and provide real-time feedback, ensuring everyone is on the same page.

- Simplify Appointment Scheduling: Its integrated calendar simplifies appointment scheduling, allowing businesses to effortlessly coordinate with clients and colleagues.

- Conduct Immersive Virtual Meetings and Events: Lark's video conferencing enables virtual meetings and events, connecting with clients, colleagues, and partners from anywhere in the world.

- Streamline Document Management: Its document creation tools facilitate the generation and secure sharing of essential documents.

- Optimize Task Management: Lark's task management functionality allows businesses to prioritize tasks, track progress, and ensure deadlines are met.

Lark's unified platform streamlines team and project management and allows businesses to focus on achieving their goals.

6. LeadGenApp

To stay in business, you have to generate leads. Generating high-quality leads is better than low-quality leads, since it streamlines your sales process. But how can you qualify leads effectively? 

LeadGen App gives companies access to customizable forms that match their target audience. These forms act as a powerful tool to help qualify leads so you can nurture them into loyal customers.

Key Features of LeadGen App:

- Diverse Form Templates: LeadGen App offers a wide range of pre-designed form templates catering to various industries and business needs, including lead capture forms, conditional forms, contact forms, application forms, ‌ survey forms, and other specific form builders.

- Personalized Form Customization: Businesses can customize their forms with a drag-and-drop interface, incorporating their branding, adding custom fields, and tailoring the design to match their website.

- Conditional Form Logic: LeadGen App's conditional form logic feature allows businesses to display form fields based on user input, creating a personalized and engaging form experience.

- Seamless Integrations: LeadGen App integrates with popular marketing automation tools, CRM systems, and email marketing platforms, streamlining lead management and nurturing workflows.

- Advanced Analytics: LeadGen App provides comprehensive analytics tracking form submissions, conversion rates, and user engagement, enabling businesses to optimize their form design and strategies. Not to mention, you can integrate it with Google Analytics to level up your data tracking. 

With its user-friendly interface, comprehensive form-building capabilities, and advanced analytics, LeadGen App empowers businesses to capture high-quality leads, optimize their marketing strategies, and drive sustainable growth.

Security Tools

7. WIZ.io

Wiz.io is a standout CNAPP (Cloud-Native Application Protection Platform), offering complete cloud security. It’s essential for businesses that prioritize the security of their cloud-based operations. 

As a comprehensive CNAPP solution, Wiz.io is particularly valuable for organizations heavily reliant on cloud technologies. This makes it a crucial addition to the digital tools of modern businesses.

Key features of Wiz.io:

- Comprehensive Cloud Security: Wiz.io offers an all-encompassing security solution for cloud environments. It connects to various cloud platforms, scans every layer, and covers all aspects of cloud security, including those typically requiring additional agents.

- Unified Security Command Center: With Wiz.io, businesses gain a centralized command center for cloud security. This unified platform provides full control and visibility over cloud security aspects, streamlining management and response.

- Enhanced Collaboration: Wiz.io fosters collaboration between security, development, and DevOps teams. By enabling a self-service model, it allows these teams to work together efficiently, aligning security protocols with the speed and scale of cloud development.

- Agentless Security Solutions: One of Wiz.io's standout features is its ability to provide comprehensive security without the need for installing agents. It simplifies the security process and reduces the overhead associated with traditional security measures.

- Versatility Across Cloud Environments: Wiz.io's versatility across different cloud environments makes it an adaptable and flexible solution for various cloud infrastructures, enhancing its utility for businesses with diverse cloud requirements.

Wiz.io enhances the security of cloud environments and promotes efficient collaboration between teams. 

By integrating Wiz.io into your digital toolkit, you can ensure robust security in your cloud operations. That’s no small factor for success in today’s increasingly digitized business landscape.

8. 1Password

Password managers like 1Password are becoming more common and essential every day. As our lives and businesses are lived online, cybersecurity is paramount. 

1Password offers a robust password manager solution for businesses managing the growing volume of sensitive information. Its encrypted and centralized approach strengthens security and streamlines the process of securely sharing login credentials across diverse platforms.

In other words, sharing authorized credentials is more secure and easier. Efficiency is critical in digital marketing, and 1Password helps users optimize their workflows.

The tool's user-friendly features not only enhance password management but also contribute to marketing teams’ effectiveness. As businesses navigate the web of online platforms, 1Password helps them to do so confidently, knowing that their data is secure.

As data breaches and cyber attacks happen more often, businesses need extra security measures. Password managers, like 1Password, act as a first defense against unauthorized access. 

By integrating such tools into their digital toolkit, businesses not only safeguard their sensitive information but also prioritize the privacy and trust of their clients.

Social Media Tool

9. Hootsuite

Hootsuite homepage

Social media has become an indispensable tool for businesses of all sizes. However, managing multiple social media channels is a full-time job on its own. 

This is where Hootsuite steps in. It offers a comprehensive solution for streamlining social media management and maximizing the impact of your social media marketing efforts. 

Hootsuite's user-friendly interface seamlessly integrates all your social media accounts into a single dashboard. From there, you can create, plan, schedule, and post content for any social media account. You can also track brand mentions, engage with your followers, and comment on popular posts. 

With Hootsuite, social media has never been simpler. Stay engaged and never miss a mention. And don’t forget analytics - see what social media posts get the most engagement and which fall flat. 

Follow the data to social media success.

Email Management Tool

10. MailChimp

Effective communication is how you build relationships, foster loyalty, and drive sales. Email marketing remains a powerful tool to achieve these goals. It enables businesses to connect with their audience and deliver targeted messages at scale. 

Mailchimp, a leading email marketing tool, helps companies everywhere engage their customers and achieve their email marketing goals. Through its user-friendly interface, Mailchimp makes email marketing strategies simple. You can easily segment your target audience, personalize messages, and nurture relationships. 

Whether your goals are to sell products or drive traffic, creating an engaging campaign that converts has never been easier. Manage your lists and weed out any inactive or invalid email addresses in a snap. You can rest assured your messages will always reach the right inbox. 

When it’s time for analytics, Mailchimp won’t let you down. Track the metrics that matter - open rates, click-through rates, and unsubscribes - for every campaign. Maximize your efforts and optimize the next email you send based on real data. Let the power of this platform help you achieve your marketing goals.

11. SocialBu

SocialBu is one of the best tools for social media scheduling tools, focusing on reducing the time users spend on social media activities. It enables users to schedule and publish content across all their social networks in one place, regardless of the number of social media profiles managed.

It is an efficient tool with smart and time-saving features. If you want full control over your social media management, SocialBu is your gateway to that!

This tool also offers advanced features like an AI caption generator which further helps in strengthening your social media content. Whenever you need an amazing caption, all you need to do is utilize this incredible feature offered by SocialBu!

Overall, it is a perfect solution to improve your social media presence and maximize your results as well.

Features

Post scheduling
Detailed Analytics
Social media monitoring
Social Inbox

Starting Price: $19 per user per month. There is a free version available as well.
G2 Ratings: 4.4/5

Supported Platforms

12. Whatagraph

Navigating through colossal amounts of marketing data can be daunting for marketers and agencies alike. Enter Whatagraph, the data platform that simplifies complex analytics into clear and actionable insights.

Streamlined Data Visualization: Shift from raw numbers to visually appealing reports with a few clicks, making data understandable for clients and team members.

Centralized Marketing Dashboard: Aggregate your marketing metrics from over 45 integrations, including Google Sheets and BigQuery, in one user-friendly interface.

Data Delivery Automation: Save dozens of hours by automating report generation and data sharing directly to stakeholders' inboxes or desired locations.

With Whatagraph, managing scattered cross-channel data becomes a task of the past. Marketers can focus more on strategizing rather than agonizing over tedious report compilations.

13. WriterAccess: Elevate Your Content Game

Struggling to keep up with content demands? WriterAccess is here to streamline the process and elevate your content quality. This platform grants you direct access to a vast network of verified professionals, from sharp writers to creative designers and strategic marketers, ready to jumpstart any project.

Features:

Diverse Talent Pool: Connect with skilled freelancers across various disciplines to match every content need.

AI-Powered Tools: Utilize cutting-edge artificial intelligence to draft content quickly, enhance creativity, and optimize for SEO.

Rich Media Integration: Seamlessly integrate with top image banks, enriching your content with high-quality visuals without leaving the platform.

Exclusive to WriterAccess: The Humanizer

WriterAccess introduces the "Humanizer," a revolutionary service designed to refine AI-generated content. This service ensures
that the content not only engages but also retains the nuanced touch of human creativity. Perfect for brands that want to maintain authenticity while leveraging the speed and efficiency of AI.

WriterAccess is not just a tool; it's your partner in content creation, helping you produce not only more content but better content.

Wrap Up

Choosing the right tools for the job isn’t always as easy as it seems. We’re spoilt for choice in today’s digital world. Hopefully, this article has provided some guidance on the best digital marketing tools available - for now, at least. 

These tools can help build a foundation for your business to grow from. Use them to launch marketing strategies and campaigns, grow your online presence, and generate qualified leads. Remember to pay attention to your data, track metrics, and never stop optimizing. 

Digital marketing is a journey. It’s informed by your audience’s behavior and insights gleaned from your data. Keep learning, experimenting, and adapting. 

Good luck and happy marketing!