Looking back at 2020 – Learnings from Building Businesses in a Recession

by Apexure | Jan 3, 2021 | B2B Brands, Podcast, Start Ups

Looking Back at 2020: How Focus and “Quick Thinking” Helped Us Chalk Up Some Incredible Wins 2020 was a watershed year for the digital marketing industry. There were some agency owners who managed to score massive wins even as others struggled to adapt. In this...

Enterprise Marketing: Corporates vs. Start-up Approaches to Digital Marketing

by Apexure | Dec 19, 2020 | B2B Brands, Growth Insights, Lead Gen, Podcast, Start Ups

Enterprise Marketing: Insights into Digital Marketing Campaigns at Corporate Brands A podcast conversation with Aatif Basheer, Head of Marketing at Preqin Corporate brands admire start-ups for their agility, to be able to make fast decisions and innovate at a rapid...

From Exiting Digital Agency to SaaS Co-Founder: Greg Kihlstrom

by Apexure | Dec 7, 2020 | B2B Brands, Growth Insights, Podcast, Start Ups, Web Agencies

Idea to Exit to SaaS Founder – What it takes to build an Enterprise B2B brand with Greg Kihlström Greg is a digital transformation expert with a very interesting resume. He is in the online industry since the early days of the New Economy and Dotcom boom. He...

What is Growth Hacking? Interview with Rayan & Paul from Growth Studio

by Apexure | Dec 1, 2020 | B2B Brands, Podcast, Start Ups

Growth-Hacking using the Best Tactics from Corporates and Start-ups Growth-Hacking is a term which has become mainstream, at least amongst marketers in recent years. Few marketers and even growth hackers don’t have a clear definition and know the real difference...

7 Best Tactics to Increase Conversion Rates on Websites

by Apexure | Nov 21, 2020 | B2B Brands, Growth Insights, Lead Gen, Start Ups, Web Agencies

Engage Visitors and Convert More Leads Using 7 Simple Tactics With about 2 billion websites on the internet and 56 billion indexed web-pages in Google, users got plenty of content and brands to choose from. The amount of content and websites on the internet is...

The 8 Best Software (SaaS) Lead Generation Tactics To Generate Consistent Streams of Leads

by Apexure | Nov 9, 2020 | B2B Brands, Lead Gen, Start Ups

Software Lead Generation Tactics To Get in Front of the Right Audience and Win New Leads Lead generation is a crucial aspect of growing any business, and software companies and software-as-a-service (SaaS) brands are no exception. In today’s digital age, lead...