by Apexure | Oct 8, 2020 | B2B Brands, Growth Insights, Industries, Podcast
Who Should Do What in Digital Marketing Teams – Learnings from SaaS and Digital Businesses Looking back 5 years, I was just starting out in digital marketing. I searched Google and YouTube for content and tutorials about different digital marketing business...
by Apexure | Sep 24, 2020 | B2B Brands, Lead Gen, Podcast, Start Ups
Cold Emailing is Still Hot – How to Get More Bookings with Outreach Marketing It is time for our 10th podcast episode. Today we bring you a special edition of the “Marketing Mavericks” with Chris and Waseem and a special guest. We would like to celebrate...
by Apexure | Sep 10, 2020 | B2B Brands, Lead Gen, Podcast, Web Agencies
Speed Up Lead Generation with Conversion Rate Optimization (CRO) Best Practices There is a marketing skill that can make you a lot of money and increase your sales win-loss rates. If you can help a business get more results from their campaigns (More quality leads and...
by Apexure | Aug 28, 2020 | B2B Brands, Growth Insights, Lead Gen, Podcast, Web Agencies
Marketing KPIs – How to win with metrics, tools and dashboards – Marketing Mavericks Show #8 Marketing used to be more of an art than a science. Things have changed:Today you can track practically everything in digital campaigns. In this episode, we look...
by Apexure | Aug 20, 2020 | B2B Brands, Growth Insights, Lead Gen, Podcast, Start Ups
A Critical review of B2B Content Marketing Channels to generate leads and sales Finding the right content platforms to promote your business is hard. Blogs, website content, explainer video, social media, podcast – It can become pretty confusing to pick the...
by Apexure | Jul 22, 2020 | B2B Brands, Growth Insights, Lead Gen, Podcast, Web Agencies
Automate Marketing to establish long-lasting customer relationships In business sales, just a very small amount of leads straight away convert into a deal. Companies need at least a few follow-ups to establish trust with a prospect to achieve a sale. For B2B sales,...
