Conversion Copywriting for B2B Companies

The Art and Science of Conversion Copywriting: Get More Leads By With The Right Language

Nelson Jordan is a Conversion Copywriter, helping companies find the right messaging and landing page copy to convert more customers.

Being active in digital marketing for many years, Jordan has worked on many campaigns, incl. Search-engine-optimization, Pay-per-click marketing and content marketing.

He found a passion in conversion optimization and conversion copywriting, enjoying the research of drafting the perfect messaging for businesses.

What exactly is conversion copywriting and what does Nelson help companies with?

Conversion copywriting is content for web-pages to make the potential buyers take an action, such as filling out a lead capture form or buy a product.

Copywriting is hard. Nelson shares that the fundamental problem in the digital marketing world is that marketers spend too little time on researching their audience. However, research is more than half the game in conversion copywriting.

There are no magic words and just a few principles that create excellent copy. It's putting in the work to find a connection with customers to make them feel understood when reading your website copy.

Nelson is a CXL certified optimizer and passionate advocate of the CXL institute which is considered one of the leading resources in conversion optimization. Going through the course helped him get to become a top-level copywriter and conversion analyst.

Speaking about conversion copywriting principles, there is one big lesson that Nelson observed: Marketers should write up the content first before starting on creating the landing page design.

Unfortunately, most marketers do it the other way around for practical reasons, thinking "Let's just fit the content into the page where ever it fits".
According to Nelson, that's most definitely a conversion killer.

These are the topics we speak about:
- How Nelson got into copywriting
- Differences in dealing with US/UK as clients
- Nelson's experience with ConversionXL (CXL)
- Copywriting principles/ myths
- Mistakes in copywriting/conversion optimization
- Use of different headlines
- Nelson's morning routine (It's quite a unique one)
- Book recommendations on copywriting

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