fb-pixel Get More Leads with Conversion Copywriting: Combining Writing and Data
Select Page

The Art and Science of Conversion Copywriting: Get More Leads By With The Right Language

Nelson Jordan is a Conversion Copywriter, helping companies find the right messaging and landing page copy to convert more customers.

Copywriters and writers from various professional online writing services help business owners present their product in a profitable way and attract as many target audiences as possible.

Being active in digital marketing for many years, Jordan has worked on many campaigns, incl. Search-engine-optimization, Pay-per-click marketing and content marketing.

He found a passion in conversion optimization and conversion copywriting, enjoying the research of drafting the perfect messaging for businesses.

What exactly is conversion copywriting and what does Nelson help companies with?

Conversion copywriting is content for web-pages to make the potential buyers take an action, such as filling out a lead capture form or buy a product.

Landing page conversion checker

Copywriting is hard. Nelson shares that the fundamental problem in the digital marketing world is that marketers spend too little time on researching their audience. However, research is more than half the game in conversion copywriting.

There are no magic words and just a few principles that create excellent copy.
And before you ask, no, not a single premium AI writing tool out there can replace the copywriter putting in the work to find a connection with customers to make them feel understood when reading website copy.

Nelson is a CXL certified optimizer and passionate advocate of the CXL institute which is considered one of the leading resources in conversion optimization and conversion copywriting. Going through the course helped him get to become a top-level copywriter and conversion analyst.

Speaking about conversion copywriting principles, there is one big lesson that Nelson observed: Marketers should write up the content first before starting on creating the landing page design.

Unfortunately, most marketers do it the other way around for practical reasons, thinking "Let's just fit the content into the page where ever it fits".
According to Nelson, that's most definitely a conversion killer.

These are the topics we speak about:
- How Nelson got into conversion copywriting
- Differences in dealing with US/UK as clients
- Nelson's experience with ConversionXL (CXL)
- Copywriting principles/ myths
- Mistakes in copywriting/conversion optimization
- Use of different headlines
- Nelson's morning routine (It's quite a unique one)
- Book recommendations on copywriting

Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!

For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp

Find out more about the Marketing Mavericks Show on our website: www.leadgenapp.io/podcast


About the Author

author_image

Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.

See Related Article

For B2B Brands

For B2B Brands

Meeting Tools: 08 Best Meeting Scheduler Tools to Organize & Manage Your Daily Tasks

This is one area where a meeting scheduler software can help you.

5 minutes read

For B2B Brands

For B2B Brands

Top 10 B2B Lead Generation Tools & Apps to Automate Your Customer Appointments

Business automation technologies help managers improve their efficiency and customer satisfaction.

7 minutes read

For B2B Brands

For B2B Brands

6 Ways AI is Shaping Modern Marketing

How AI imitates the human minds in learning and problem-solving.

5 minutes read

Latest Blog Post

leads.png

Lead Generation

7 Simple Ways to Get Your First Leads And Your First Customers

Lead generation and customer acquisition are the bread and butter of all businesses.

4 minutes read

Brand-your-company.png

Data collection

Why B2B Content Marketing is Essential for Startups?

Content marketing is an important aspect of running a B2B startup.

5 minutes read

Lead-Generation.jpeg

Data collection

7 Best Practices For Capturing Leads that Convert

Use all of these best practices to increase your lead capture conversion rates.

7 minutes read

LeadGen App
LeadGen App

© 2022 Copyright by LeadGen App LtdFrom London, UK