Get Your Software in Front of the Right Audience and Win New Leads

Using what we've learned from building up LeadGen App as a SaaS company, here is an overview of the best channels to get more leads if you are software or digital product business.

We spoke with Miguel Heinonen, SaaS founder of the employment platform Heirizon. He is an expert in outbound marketing and outreach.

Combining inbound and outbound marketing, we'll present 8 tactics that will get you more visibility, engagement and leads.

Here are the top 8 lead generation tactics for software companies:

1. Software discovery platforms
2. Optimized brand presence
3. Search engine optimization
4. Outreach
5. Engagement-based targeting
6. Lead magnets/interactive tools
7. Thought leadership content
8. Tool comparison


About the Author

author_image

Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.

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