Looking Back at 2020: How Focus and “Quick Thinking” Helped Us Chalk Up Some Incredible Wins

2020 was a watershed year for the digital marketing industry. There were some agency owners who managed to score massive wins even as others struggled to adapt.

In this episode, Waseem and Chris bring to you their distilled wisdom on mindset, adaptability, and growth hacking.

When the pandemic struck, and the world first went into lockdown, Christopher found himself overwhelmed by all the disarray. The startup and business scene in London has been shaken up and he shares how quickly he had to find a new office within 10 days. He also shares how getting abroad in all for a break, helped him to “get his head right” so that he could resume with renewed gusto.

Waseem, on the other hand, was quick to realize that being nimble was the need of the hour. And, while he doubled down on content marketing and SEO, he added marketing automation and Google ads to his repertoire. 

From staying productive and finding your own path in a work-from-home environment to focusing on your client’s biggest pain points, we reveal some golden nuggets that can catapult you miles ahead.

As owners of fast-growing businesses, Waseem and Christopher call out some of the common mistakes made by agency owners and share how you can strategize growth even in the most challenging markets.


What You Will Learn In This Show

  • Digital marketing strategies that WORKED in 2020
  • Can you expect seamless information flow and exchange of ideas in a virtual setting? 
  • What all can agency owners do to ensure to onboard new staff and build team successfully
  • How a mix of ingenuity and focus can move the needle forward for your marketing agency
  • Taking massive action on minimal things
  • And so much more….


“Build a relationship with existing customers and try to understand their problems…not just like fixing one thing and then closing off the project, but thinking of a very strategic level”.

“You have to cut down things that are not helping on your trajectory, and you have to focus on the things that are relevant. And this year, I think we really got challenged to figure out what the relevant things are”.

“Pivoting is sometimes actually good if you do it with accountability and base your judgment on systems”.

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About the Author


Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.