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The Lead Generation and Conversion Optimization Blog

Providing knowledge & industry-specific insights into conversion-focused performance marketing.

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How Digital Web Forms Can Replace Your Print & Paper Forms
Data collection, Lead Gen
How Digital Web Forms Can Replace Your Print & Paper Forms

Using web-based digital forms has many advantages over paper forms

8 Lead Gen Strategies to Attract Your Target Customer
Lead Gen
8 Lead Gen Strategies to Attract Your Target Customer

More than 85% of marketers agree that lead generation is the most important part of their marketing campaign.

Constructing a Perfect Lead Generation Form
Data collection, Lead Gen
Constructing a Perfect Lead Generation Form

Regardless of what you do in marketing, you cannot escape lead generation.

How to Finally Get Your Lead Magnet Created
Data collection, Lead Gen
How to Finally Get Your Lead Magnet Created

Creating lead magnets has one goal: to maximize the number of targeted leads

How to Combine Your Lead Magnets With Your Social Posts
Data collection, Lead Gen
How to Combine Your Lead Magnets With Your Social Posts

Lead magnets and social posts really do go hand in hand.

5 Ways to Improve Your Content Marketing
Bloggers, Growth Insights
5 Ways to Improve Your Content Marketing

You should always focus on the quality of your content, not its quantity.

13 Best UX Software to Improve Your Business User Experience
Lead Gen
13 Best UX Software to Improve Your Business User Experience

These are the 12 best UX software you should consider using for improving your business

Customer Data – The Success to Lead Generation
Lead Gen
Customer Data – The Success to Lead Generation

Customer data is an essential part of any business’s marketing strategy.

6 Leading B2B Marketing Strategies to Expand Your Startup Business
Industries, Start Ups
6 Leading B2B Marketing Strategies to Expand Your Startup Business

You should always be prudent about the quality of goods you sell to others.

Brand Building Abroad:Global Lead Generation Tips for Your Business
Lead Gen
Brand Building Abroad:Global Lead Generation Tips for Your Business

When expanding your business abroad, it is essential to do your research and learn

7 Ways Videos Can Help In The Lead Generation Process
Growth Insights, Lead Gen
7 Ways Videos Can Help In The Lead Generation Process

Recent forecasts indicate that the total spending on lead generation ads is expected to be around 3.2 billion by 2023

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