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The Lead Generation and Conversion Optimization Blog

Providing knowledge & industry-specific insights into conversion-focused performance marketing.

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Exploring the Popularity of E-commerce Among Students: A Pathway to Digital Success
Ecommerce
Exploring the Popularity of E-commerce Among Students: A Pathway to Digital Success

Explore student e-commerce success and digital pathways for growth and excellence

A Comprehensive Guide for L1, L2, and L3 in a Dedicated Software Development Team Environment
Growth Insights
A Comprehensive Guide for L1, L2, and L3 in a Dedicated Software Development Team Environment

Explore these support levels of a dedicated software development team, highlighting the importance of efficient IT support for the success of such teams.

Three Effective Tips to Optimize Your Website for Lead Generation
B2B Brands, Lead Gen
Three Effective Tips to Optimize Your Website for Lead Generation

Explore essential website lead generation tips to maximize conversions effectively

How VPN Is Helpful in Digital Marketing
Growth Insights, Research
How VPN Is Helpful in Digital Marketing

A VPN provides invaluable benefits for search engine optimization, social media marketing, pricing intelligence, and data security.

Demystifying the Role and Responsibilities of a Full Stack Developer
Growth Insights, Research
Demystifying the Role and Responsibilities of a Full Stack Developer

The position of Full Stack Developer is one of the key players in the contemporary technological world of software development.

Top Lead Generation Tools: Reviews and Pricing
Lead Gen, Research
Top Lead Generation Tools: Reviews and Pricing

Compare top lead generation tools for pricing and features.

Form Conversion Tips: 10 Best Practices for Optimal Results
Data collection, Online Forms
Form Conversion Tips: 10 Best Practices for Optimal Results

Maximize your results with these powerful tips for form conversions.

Mastering Unstructured Data Management for Business Intelligence
Growth Insights
Mastering Unstructured Data Management for Business Intelligence

Discover innovative solutions that harness the power of AI and machine learning for effective data management.

Decoding PIPEDA: A Quick Guide to Protecting Personal Information
Growth Insights
Decoding PIPEDA: A Quick Guide to Protecting Personal Information

A concise overview of PIPEDA, it's key principles and offering insights into how individuals and organizations can protect personal information.

Outsource PSD to HTML Conversions: Boost Your Agency Growth !
B2B Brands, Lead Gen
Outsource PSD to HTML Conversions: Boost Your Agency Growth !

Fuel agency growth with PSD to HTML.

4 Industries That are Primed for Mobile App Disruption
Research
4 Industries That are Primed for Mobile App Disruption

How the wave of mobile app disruption has redefined the user experience of major industries.

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Registration Forms: Best Practices For Creating Effective Registration Forms

Collect essential information from visitors to your website or potential clients using an online reg

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Data Collection Forms: Insights, Designs, Tools

Here is the definitive guide to data collection forms in 2024. Continue reading to find out more.

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Growth Insights
Conditional Logic Forms: Tips to Create Conditional Flows

Maximize form completion rates with our conditional logic forms guide for B2B.

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Growth Insights
Consent Forms: Insights into Digital Consent Form Design

Know all the essential information about consent forms, along with some sage guidance.

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Growth Insights
6 Smart Practices for Creating Outstanding Lead Capture Forms

Here are the best ways to create a lead capture form that turns visitors into leads.

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Growth Insights
Customer Success Strategies To Improve Lead Conversion And Customer Retention

Correct customer success strategies may not only boost lead conversion rates but also increase customer retention.

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Growth Insights
SEO vs PPC:The Best Guide to Drive Your Digital Strategy

SEO is the be-all and end-all strategy for scaling their businesses, whereas PPC comes at a considerable cost but never fails to deliver results with its precise marketing intelligence.

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Growth Insights
The Future is Here: How to Generate Leads with AI in 2023

Lead generation is a massive priority for businesses, to the point that 9 out of 10 marketers call it their biggest and most important goal.

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Growth Insights
WordPress SEO: Top Tips for Competitive Rankings

A beginner's guide to doing WordPress SEO for your business

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Growth Insights
How to Deal With Negative Reviews of Your Business

Addressing negative reviews in a constructive and empathetic manner can turn a challenging situation into an opportunity for growth.

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Growth Insights
5 Steps For Integrating Web Scraping Into Marketing Workflows

Data is king in Digital Marketing, and Web Scraping is a valuable tool for pros to harness in this context.

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The 8 Best Software (SaaS) Lead Generation Tactics To Generate Consistent Streams of Leads

Conversation on top lead generation tactics for software business between 2 SaaS owners

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Conversion Copywriting for B2B Companies

We spoke with conversion copywriter Nelson Jordan to learn more about his research-driven approach t

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Lead Gen
From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

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Lead Gen
Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

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Lead Gen
Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

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Lead Gen
List of Digital Marketing Tools That are New or Not Yet Popular

Our favourite tools in digital marketing, incl. unpopular tools to help you find the right stack.

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Lead Gen
How B2B content marketing really works

Content marketing (blog, SEO, video), an alternative for B2B lead generation? Here's our take.

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Lead Gen
Webinar Marketing I The New Big Thing in B2B Lead Generation?

The COVID crisis was an opportunity to learn new skills. Waseem took a chance and got into webinars.

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Lead Gen
SEO for B2B brands – How to get Relevant Traffic that Converts

Should we invest in Search-Engine-Optimization (SEO)? Here are the answers from our co-founder and SEO ninja Chris

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Lead Gen
B2B Marketing Automation with ActiveCampaign

Why companies lose 80% of leads and how you can use ActiveCampaign Automation to convert more deals.

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Lead Gen
B2B Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

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