Connect with your Audience and Sell More with Marketing Psychology

Understanding What Drives People's Decisons and Behaviour in Buying Processes

Psychology is at the heart of everything we do. We are both passionate to learn and share what we know about Psychology.

In this podcast episode, we discuss some of the essential human traits when it comes to marketing and selling.

As a deliberate practice, we have over the years studied psychology either by reading, listening to podcasts and following great mentors like Jim Rohn, Brian Tracey, Grant Cardone and more.

We are both excited about this topic, and we go deep into the basics of what is marketing psychology, why people buy what they buy.


As a landing page expert, Waseem shares his simple tactic to influence buying behaviour and how typical human behaviour can be replicated online to get more signups or leads.

We also discuss various examples of how simple tactics improve conversion rates. Chris presents a case study of GoCardless and how they improved the conversion rate by 139%.

Landing page conversion score

You will get to hear our personal stories on how our own decisions change when the focus was on emotions rather than just the product or service.

Want to read some books? we have got you covered.

Chris shares his learnings from the book 'Thinking Fast and Slow'
and Waseem shares how his copywriting improved by reading the book 'Making websites Win'

We are super excited to share the new episode with you.

Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!
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About the Author


Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.