Landing page forms are forms that are found on a website's landing page, which is the first page that a user sees when they arrive at a website. These forms are used to collect information from visitors, such as their contact information, preferences, and other data. They are often used for lead generation, where businesses use the information collected to build a list of potential customers. Landing page forms are an important tool for businesses, as they help to generate leads and convert website visitors into customers. The design, layout and the information required on the form should be carefully thought out to maximize the conversion rate.