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The Lead Generation and Conversion Optimization Blog

Providing knowledge & industry-specific insights into conversion-focused performance marketing.

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Effective Digital Strategies for Homework
Research, Stories
Effective Digital Strategies for Homework

Learn effective digital strategies for homework to boost productivity.

Strategic Business Growth in Cloud SEZ
Research, Start Ups
Strategic Business Growth in Cloud SEZ

Explore Cloud SEZ business growth strategies.

Optimizing Trades: The Power of Modern Tools
Data collection, Growth Insights
Optimizing Trades: The Power of Modern Tools

Like a seasoned sailor navigating the vast ocean, you too can traverse the complex world of trading using modern tools.

5 WhatsApp Marketing Strategies to Upscale Your Christmas Sale
Growth Insights
5 WhatsApp Marketing Strategies to Upscale Your Christmas Sale

Delve into five effective WhatsApp marketing strategies for X-mas designed to enhance your festive campaigns, boost sales, and deepen customer relationships.

How to Streamline Your Workflow With AI
Growth Insights
How to Streamline Your Workflow With AI

Follow these best practices to streamline workflows using AI.

A Complete Guide to Gen Z Marketing
Growth Insights, Research
A Complete Guide to Gen Z Marketing

The fintech giants today are said not to just change the game in the financial world. They're famed for rewriting the rules.

Over-The-Top Advertising 101– As Easy As OTT!
Lead Gen, Research
Over-The-Top Advertising 101– As Easy As OTT!

OTT (over the top) is the practice of delivering content online, bypassing the familiar means of accessing this content through television, broadcasting, or cable.

Unlocking Sales Success: 6 Strategies to Convert Leads into Revenue
Data collection, Growth Insights
Unlocking Sales Success: 6 Strategies to Convert Leads into Revenue

It’s common to find that even though a business is generating numerous leads, the proportion of prospects that are converting simply doesn’t stack up.

User-Centered Design in Custom Enterprise Software
Growth Insights, Industries
User-Centered Design in Custom Enterprise Software

User adoption is the key to unlocking the full potential of custom software.

14 Marketing Strategies for Small Businesses
Growth Insights, Industries
14 Marketing Strategies for Small Businesses

Promoting an SMB doesn’t have to be a headache. Use these proven small business marketing strategies to help you get ahead.

The Most Important Ecommerce Metrics That Will Transform Your Business
Ecommerce, Growth Insights
The Most Important Ecommerce Metrics That Will Transform Your Business

Learn which key ecommerce metrics you should be tracking to transform and grow your online store.

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Types of Forms: Everything you Need to Know

Discover the different types of form and their purpose, from contact and feedback forms to registrat

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The Importance of Creating a Brand Identity

It is important to create a brand identity if you seek to promote your products and have a loyal cu

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Growth Insights
Contact Forms: The Ultimate Guide

Contact Forms that are well optimized can enhance conversion rates while also improving the user experience.

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Growth Insights
Registration Forms: Best Practices For Creating Effective Registration Forms

Collect essential information from visitors to your website or potential clients using an online registration form.

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Growth Insights
Data Collection Forms: Insights, Designs, Tools

Here is the definitive guide to data collection forms in 2024. Continue reading to find out more.

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Growth Insights
Conditional Logic Forms: Tips to Create Conditional Flows

Maximize form completion rates with our conditional logic forms guide for B2B.

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Growth Insights
Consent Forms: Insights into Digital Consent Form Design

Know all the essential information about consent forms, along with some sage guidance.

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Growth Insights
6 Smart Practices for Creating Outstanding Lead Capture Forms

Here are the best ways to create a lead capture form that turns visitors into leads.

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Growth Insights
Customer Success Strategies To Improve Lead Conversion And Customer Retention

Correct customer success strategies may not only boost lead conversion rates but also increase customer retention.

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Growth Insights
SEO vs PPC:The Best Guide to Drive Your Digital Strategy

SEO is the be-all and end-all strategy for scaling their businesses, whereas PPC comes at a considerable cost but never fails to deliver results with its precise marketing intelligence.

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Growth Insights
The Future is Here: How to Generate Leads with AI in 2023

Lead generation is a massive priority for businesses, to the point that 9 out of 10 marketers call it their biggest and most important goal.

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B2B Marketing Automation with ActiveCampaign

Why companies lose 80% of leads and how you can use ActiveCampaign Automation to convert more deals.

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B2B Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

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Lead Gen
How to Get Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

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Lead Gen
B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen forms

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Lead Gen
How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

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Lead Gen
How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. How to build better online forms in the medical sector

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Lead Gen
7 Best Practices For Creating Long Online Forms

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms for better conversion rate.

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Lead Gen
Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

Comparison of LeadGen App to lead generation form builders, highlighting most exciting features & use cases.

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Lead Gen
What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

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Lead Gen
Is it Bad to Use Lead Capture Forms on Every Web-Page ?

One contact form per website or more forms across pages? Here's the best lead capture strategy.

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Lead Gen
10 Best Practices for Online Form Design with Live Examples

Creative strategies to create an engaging experience with web forms and capture more leads.

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