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Leadgen App

The Lead Generation and Conversion Optimization Blog

Providing knowledge & industry-specific insights into conversion-focused performance marketing.

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WordPress SEO: Top Tips for Competitive Rankings
B2B Brands, Google
WordPress SEO: Top Tips for Competitive Rankings

A beginner's guide to doing WordPress SEO for your business

How to Deal With Negative Reviews of Your Business
Growth Insights, Research
How to Deal With Negative Reviews of Your Business

Addressing negative reviews in a constructive and empathetic manner can turn a challenging situation into an opportunity for growth.

ICP Success: How To Craft Your Ideal Consumer Profile
Research
ICP Success: How To Craft Your Ideal Consumer Profile

Knowing your audience is very important, and this is where the ideal consumer profile (ICP) comes into play.

5 Steps For Integrating Web Scraping Into Marketing Workflows
Growth Insights, Lead Gen
5 Steps For Integrating Web Scraping Into Marketing Workflows

Data is king in Digital Marketing, and Web Scraping is a valuable tool for pros to harness in this context.

Funding Your Startup Business Idea: How To Begin
Start Ups
Funding Your Startup Business Idea: How To Begin

Tips to kickstart a venture and explore funding options that’ll turn the vision into reality.

3 PR Tactics For Effective B2B Lead Generation
B2B Brands, Lead Gen
3 PR Tactics For Effective B2B Lead Generation

Leverage the most effective B2B tactics for lead generation.

A Deep Dive into Microsoft’s Lead Generation Strategy for Dynamics 365
Growth Insights, Lead Gen
A Deep Dive into Microsoft’s Lead Generation Strategy for Dynamics 365

Know effective lead generation strategy with Microsoft's strategy in marketing Dynamic 365.

AI in Digital Marketing: Optimizing Lead Generation Strategies
Lead Gen, Research
AI in Digital Marketing: Optimizing Lead Generation Strategies

How AI is transforming digital marketing through advanced lead generation strategies?

Top SaaS Link Building Agencies You Can Trust On
B2B Brands, Growth Insights
Top SaaS Link Building Agencies You Can Trust On

Getting backlinks for your website is a lot of work. Know the top SaaS Link Building Agencies to boost your SEO.

The Most Effective Mobile User Acquisition Strategies For 2023
Growth Insights, Research
The Most Effective Mobile User Acquisition Strategies For 2023

Know the best approaches that have garnered widespread acclaim for mobile user acquisition for 2023.

Essential Features Every Ecommerce Website Should Have
B2B Brands, Ecommerce
Essential Features Every Ecommerce Website Should Have

If you're considering launching or revamping an e-commerce website, it's essential to get the basics right.

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Build Your Ideal Marketing Team With Staff and Outsourcing

Who to hire, when and how: Learnings from trial, error, experimentation in building marketing teams.

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Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

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Growth Insights
List of Digital Marketing Tools That are New or Not Yet Popular

Our favourite tools in digital marketing, incl. unpopular tools to help you find the right stack.

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Growth Insights
How B2B content marketing really works

Content marketing (blog, SEO, video), an alternative for B2B lead generation? Here's our take.

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Growth Insights
How To Increase Lead Generation Without Spending any Money

Lead generation equals more sales opportunities: Our take on the best lead gen channels for B2B.

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Growth Insights
SEO for B2B brands – How to get Relevant Traffic that Converts

Should we invest in Search-Engine-Optimization (SEO)? Here are the answers from our co-founder and SEO ninja Chris

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Growth Insights
B2B Marketing Automation with ActiveCampaign

Why companies lose 80% of leads and how you can use ActiveCampaign Automation to convert more deals.

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Growth Insights
B2B Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

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Growth Insights
How to Get Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

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Growth Insights
B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen forms

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Growth Insights
Chatbot Risks: The AI Chatbot Challenges and How To Overcome Them

Chatbots are very popular, but have vulnerabilities. Here's what you should watch out for.

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