The Lead Generation and Conversion Optimization Blog

Providing knowledge & industry-specific insights into conversion-focused performance marketing.

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7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

  • 7 minutes read
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8 Best Lead Generation Tactics for Software Companies

Conversation on top lead generation tactics for software business between 2 SaaS owners

  • 2 minutes read
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Conversion Copywriting with Nelson Jordan

We spoke with conversion copywriter Nelson Jordan to learn more about his research-driven approach to find the perfect page copy.

2 minutes read
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FindThatLead Founder Gerard Compte – What it Takes to Be a Successful Entrepreneur

Gerard Compte is a man full of energy and passion for entrepreneurship. Hear about his success story.

2 minutes read
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Build Your Ideal Marketing Team With Staff and Outsourcing

Who to hire, when and how: Learnings from trial, error, experimentation in building marketing teams.

2 minutes read
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From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

2 minutes read
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SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

32 minutes read
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Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

2 minutes read
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Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

2 minutes read
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List of Digital Marketing Tools That are New or Not Yet Popular

Our favourite tools in digital marketing, incl. unpopular tools to help you find the right stack.

5 minutes read
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What are the Different Ways to Create a Lead Capture Form?

Looking for the perfect lead capture form? Here's a breakdown of the different ways to build a form.

4 minutes read
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From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

  • For B2B Brands

  • 2 minutes read
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SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

  • For B2B Brands

  • 32 minutes read
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For B2B Brands

Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

2 minutes read
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For B2B Brands

Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

2 minutes read
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For B2B Brands

Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

10 minutes read
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For B2B Brands

How to Get Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

10 minutes read
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For B2B Brands

B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen forms

3 minutes read
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For B2B Brands

How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

6 minutes read
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For B2B Brands

7 Best Practices For Creating Long Online Forms

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms for better conversion rate.

4 minutes read
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For B2B Brands

Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

Comparison of LeadGen App to lead generation form builders, highlighting most exciting features & use cases.

8 minutes read
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For B2B Brands

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
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From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

  • For Start Ups

  • 2 minutes read
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SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

  • For Start Ups

  • 32 minutes read
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For Start Ups

Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand your product and your market .

8 minutes read
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For Start Ups

Data Collection Forms – The Practical Guide

Why data collection forms are valuable assets for your business- Types, use cases and best practices

9 minutes read
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For Start Ups

How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. How to build better online forms in the medical sector

5 minutes read
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For Start Ups

Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

Comparison of LeadGen App to lead generation form builders, highlighting most exciting features & use cases.

8 minutes read
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For Start Ups

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
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For Start Ups

11 Most-Promising Slack Alternatives in 2021

Slack has dominated the group messaging market over recent years. Here are the best alternatives.

8 minutes read
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For Start Ups

Growth Hacking and B2B Lead Generation – Interview with Stapho Thienpont

Interview on Digital & Content Marketing Trends, Experimentation and Strategy Frameworks

23 minutes read
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For Start Ups

Founder Story Interview with Christopher, Co-Founder of LeadGen App

We are speaking with Chris, our Marketer and Co-Founder about his entrepreneurial journey

6 minutes read
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For Start Ups

How To Take Control of Contact Form Spam and Increase Lead Quality

Online forms are often target of spam attacks. Here are 6 simple strategies to get more quality leads.

9 minutes read
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Is it Bad to Use Lead Capture Forms on Every Web-Page ?

One contact form per website or more forms across pages? Here's the best lead capture strategy.

  • For Web Agencies

  • 5 minutes read
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Growth Hacking and B2B Lead Generation – Interview with Stapho Thienpont

Interview on Digital & Content Marketing Trends, Experimentation and Strategy Frameworks

  • For Web Agencies

  • 23 minutes read
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For Web Agencies

How To Automate Your Google Analytics Reports To Improve Your Website

Automating Google Analytics Reports - Interview with KOBIT CEO Nozomu Kubota

12 minutes read
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Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

  • Growth Insights

  • 2 minutes read
new-marketing-tools-1.jpg
List of Digital Marketing Tools That are New or Not Yet Popular

Our favourite tools in digital marketing, incl. unpopular tools to help you find the right stack.

  • Growth Insights

  • 5 minutes read
Effective-lead-magnets.jpg

Growth Insights

Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

10 minutes read
Data-collection-forms-1-scaled.jpg

Growth Insights

Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand your product and your market .

8 minutes read
Blog-post-banner.png

Growth Insights

Data Collection Forms – The Practical Guide

Why data collection forms are valuable assets for your business- Types, use cases and best practices

9 minutes read
STOP-to-4.png

Growth Insights

How to Get Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

10 minutes read
Title-picture.jpg

Growth Insights

B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen forms

3 minutes read
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Growth Insights

The AI Chatbot Challenges and How To Overcome Them

Chatbots are very popular, but have vulnerabilities. Here's what you should watch out for.

2 minutes read
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Growth Insights

How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

6 minutes read
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Growth Insights

Multi-Step Forms Guide: How to Get the Best Conversions

Multi-step forms present questions on different steps. See design examples and get inspiration for building forms.

19 minutes read
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Growth Insights

7 Best Practices For Creating Long Online Forms

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms for better conversion rate.

4 minutes read
Effective-lead-magnets.jpg
Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

  • Lead Generation

  • 10 minutes read
Data-collection-forms-1-scaled.jpg
Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand yo

  • Lead Generation

  • 8 minutes read
Blog-post-banner.png

Lead Generation

Data Collection Forms – The Practical Guide

Why data collection forms are valuable assets for your business- Types, use cases and best practices

9 minutes read
STOP-to-4.png

Lead Generation

How to Get Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

10 minutes read
Title-picture.jpg

Lead Generation

B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen forms

3 minutes read
LeadGen-design-file-2-67.jpg

Lead Generation

How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

6 minutes read
Multi-step-vs-Single-step.png

Lead Generation

Multi-Step Forms Guide: How to Get the Best Conversions

Multi-step forms present questions on different steps. See design examples and get inspiration for building forms.

19 minutes read
LeadGen-design-file-2-48.jpg

Lead Generation

How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. How to build better online forms in the medical sector

5 minutes read
LeadGen-design-file-2-47.jpg

Lead Generation

7 Best Practices For Creating Long Online Forms

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms for better conversion rate.

4 minutes read
LeadGen-feature-overview-2.png

Lead Generation

Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

Comparison of LeadGen App to lead generation form builders, highlighting most exciting features & use cases.

8 minutes read
LeadGen-design-file-2-37.jpg

Lead Generation

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
9-Thumbnail.png
Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

  • Podcast

  • 2 minutes read
Show-8.png
Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

  • Podcast

  • 2 minutes read
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Podcast

How B2B content marketing really works

Content marketing (blog, SEO, video), an alternative for B2B lead generation? Here's our take.

2 minutes read
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Podcast

Win More Customers with Marketing Psychology

Why do people buy what they buy? Principles of behavioural psychology applied to marketing.

2 minutes read
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Podcast

How To Increase Lead Generation Without Spending any Money

Lead generation equals more sales opportunities: Our take on the best lead gen channels for B2B.

2 minutes read
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Podcast

Webinar Marketing I The New Big Thing in B2B Lead Generation?

The COVID crisis was an opportunity to learn new skills. Waseem took a chance and got into webinars.

2 minutes read
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Podcast

SEO for B2B brands – How to get Relevant Traffic that Converts

Should we invest in Search-Engine-Optimization (SEO)? Here are the answers from our co-founder and SEO ninja Chris

2 minutes read
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Podcast

Welcome to Marketing Mavericks Show – Founder Stories of Chris & Waseem

As passionate marketers, we want to share our learnings with you. Here's our first podcast episode.

2 minutes read
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Podcast

B2B Marketing Automation with ActiveCampaign

Why companies lose 80% of leads and how you can use ActiveCampaign Automation to convert more deals.

2 minutes read

Create High-Converting Lead Capture Forms to Boost Your Lead Generation.

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