The Lead Generation and Conversion Optimization Blog

Providing knowledge & industry-specific insights into conversion-focused performance marketing.

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Webinar Marketing I The New Big Thing in B2B Lead Generation?

The COVID crisis was an opportunity to learn new skills. Waseem took a chance and got into webinars.

  • 2 minutes read
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SEO for B2B brands – How to get Relevant Traffic that Converts

Should we invest in Search-Engine-Optimization (SEO)? Here are the answers from our co-founder and S

  • 2 minutes read
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Welcome to Marketing Mavericks Show – Founder Stories of Chris & Waseem

As passionate marketers, we want to share our learnings with you. Here's our first podcast episode.

2 minutes read
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B2B Marketing Automation with ActiveCampaign

Why companies lose 80% of leads and how you can use ActiveCampaign Automation to convert more deals.

2 minutes read
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Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

7 minutes read
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Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand your product and your market .

8 minutes read
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Data Collection Forms – The Practical Guide

Why data collection forms are valuable assets for your business- Types, use cases and best practices

9 minutes read
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How to Get Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

10 minutes read
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B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen forms

3 minutes read
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The AI Chatbot Challenges and How To Overcome Them

Chatbots are very popular, but have vulnerabilities. Here's what you should watch out for.

2 minutes read
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How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

6 minutes read
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What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

  • For B2B Brands

  • 9 minutes read
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Is it Bad to Use Lead Capture Forms on Every Web-Page ?

One contact form per website or more forms across pages? Here's the best lead capture strategy.

  • For B2B Brands

  • 5 minutes read
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For B2B Brands

10 Best Practices for Online Form Design with Live Examples

Creative strategies to create an engaging experience with web forms and capture more leads.

8 minutes read
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For B2B Brands

10 Most-Promising Slack Alternatives in 2020

Slack has dominated the group messaging market over recent years. Here are the best alternatives.

8 minutes read
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For B2B Brands

Growth Hacking and B2B Lead Generation – Interview with Stapho Thienpont

Interview on Digital & Content Marketing Trends, Experimentation and Strategy Frameworks

23 minutes read
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For B2B Brands

Founder Story Interview with Christopher, Co-Founder of LeadGen App

We are speaking with Chris, our Marketer and Co-Founder about his entrepreneurial journey

6 minutes read
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For B2B Brands

How To Take Control of Contact Form Spam and Increase Lead Quality

Online forms are often target of spam attacks. Here are 6 simple strategies to get more quality leads.

9 minutes read
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For B2B Brands

How To Automate Your Google Analytics Reports To Improve Your Website

Product Review of KOBIT and interview with the CEO Nozomu Kubota on improving website performance

12 minutes read
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For B2B Brands

The B2B Lead Generation Strategy Blueprint in 5-Simple Steps

A step-by-step guide for developing a winning B2B lead generation strategy

11 minutes read
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Multi-Step Forms Guide: How to Get the Best Conversions

We are in search for the perfect online form. Multi-step or Single-step forms, who performs better?

  • Growth Insights

  • 17 minutes read
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7 Best Practices For Creating Long Online Forms

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms

  • Growth Insights

  • 5 minutes read
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Growth Insights

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
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Growth Insights

Is it Bad to Use Lead Capture Forms on Every Web-Page ?

One contact form per website or more forms across pages? Here's the best lead capture strategy.

5 minutes read
LeadGen-design-file-2-52.jpg

Growth Insights

10 Best Practices for Online Form Design with Live Examples

Creative strategies to create an engaging experience with web forms and capture more leads.

8 minutes read
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Growth Insights

10 Most-Promising Slack Alternatives in 2020

Slack has dominated the group messaging market over recent years. Here are the best alternatives.

8 minutes read
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Growth Insights

Growth Hacking and B2B Lead Generation – Interview with Stapho Thienpont

Interview on Digital & Content Marketing Trends, Experimentation and Strategy Frameworks

23 minutes read
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Growth Insights

Founder Story Interview with Christopher, Co-Founder of LeadGen App

We are speaking with Chris, our Marketer and Co-Founder about his entrepreneurial journey

6 minutes read
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Growth Insights

How To Automate Your Google Analytics Reports To Improve Your Website

Product Review of KOBIT and interview with the CEO Nozomu Kubota on improving website performance

12 minutes read
LeadGen-blog-illustrations.jpg

Growth Insights

The B2B Lead Generation Strategy Blueprint in 5-Simple Steps

A step-by-step guide for developing a winning B2B lead generation strategy

11 minutes read
Multi-step-vs-Single-step.png
Multi-Step Forms Guide: How to Get the Best Conversions

We are in search for the perfect online form. Multi-step or Single-step forms, who performs better?

  • Lead Generation

  • 17 minutes read
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How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. Here's how to build better forms for the medic

  • Lead Generation

  • 5 minutes read
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Lead Generation

7 Best Practices For Creating Long Online Forms

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms for better conversion rate.

5 minutes read
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Lead Generation

Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

A detailed summary of the benefits and most exciting features of LeadGen and how it's different.

7 minutes read
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Lead Generation

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
LeadGen-design-file-2-34.jpg

Lead Generation

Is it Bad to Use Lead Capture Forms on Every Web-Page ?

One contact form per website or more forms across pages? Here's the best lead capture strategy.

5 minutes read
LeadGen-design-file-2-52.jpg

Lead Generation

10 Best Practices for Online Form Design with Live Examples

Creative strategies to create an engaging experience with web forms and capture more leads.

8 minutes read
LeadGen-design-file-2-19.jpg

Lead Generation

Growth Hacking and B2B Lead Generation – Interview with Stapho Thienpont

Interview on Digital & Content Marketing Trends, Experimentation and Strategy Frameworks

23 minutes read
STOP-to-1.jpg

Lead Generation

How To Take Control of Contact Form Spam and Increase Lead Quality

Online forms are often target of spam attacks. Here are 6 simple strategies to get more quality leads.

9 minutes read
LeadGen-blog-illustrations.jpg

Lead Generation

The B2B Lead Generation Strategy Blueprint in 5-Simple Steps

A step-by-step guide for developing a winning B2B lead generation strategy

11 minutes read
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B2B Marketing Automation with ActiveCampaign

Why companies lose 80% of leads and how you can use ActiveCampaign Automation to convert more deals.

  • Podcast

  • 2 minutes read

Create High-Converting Lead Capture Forms to Boost Your Lead Generation.

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