The Lead Generation and Conversion Optimization Blog

Providing knowledge & industry-specific insights into conversion-focused performance marketing.

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From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

  • 2 minutes read
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SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

  • 32 minutes read
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Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

2 minutes read
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Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

2 minutes read
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List of Digital Marketing Tools That are New or Not Yet Popular

Our favourite tools in digital marketing, incl. unpopular tools to help you find the right stack.

4 minutes read
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What are the Different Ways to Create a Lead Capture Form?

Looking for the perfect lead capture form? Here's a breakdown of the different ways to build a form.

4 minutes read
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How B2B content marketing really works

Content marketing (blog, SEO, video), an alternative for B2B lead generation? Here's our take.

2 minutes read
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Win More Customers with Marketing Psychology

Why do people buy what they buy? Principles of behavioural psychology applied to marketing.

2 minutes read
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How To Increase Lead Generation Without Spending any Money

Lead generation equals more sales opportunities: Our take on the best lead gen channels for B2B.

2 minutes read
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Webinar Marketing I The New Big Thing in B2B Lead Generation?

The COVID crisis was an opportunity to learn new skills. Waseem took a chance and got into webinars.

2 minutes read
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SEO for B2B brands – How to get Relevant Traffic that Converts

Should we invest in Search-Engine-Optimization (SEO)? Here are the answers from our co-founder and SEO ninja Chris

2 minutes read
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SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

  • For B2B Brands

  • 32 minutes read
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Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

  • For B2B Brands

  • 2 minutes read
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For B2B Brands

Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

2 minutes read
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For B2B Brands

Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

7 minutes read
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For B2B Brands

How to Get Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

9 minutes read
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For B2B Brands

B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen forms

3 minutes read
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For B2B Brands

How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

6 minutes read
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For B2B Brands

7 Best Practices For Creating Long Online Forms

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms for better conversion rate.

4 minutes read
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For B2B Brands

Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

A detailed summary of the benefits and most exciting features of LeadGen and how it's different.

8 minutes read
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For B2B Brands

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
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For B2B Brands

Is it Bad to Use Lead Capture Forms on Every Web-Page ?

One contact form per website or more forms across pages? Here's the best lead capture strategy.

5 minutes read
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How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. Here's how to build better forms for the medic

  • For Start Ups

  • 5 minutes read
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Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

A detailed summary of the benefits and most exciting features of LeadGen and how it's different.

  • For Start Ups

  • 8 minutes read
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For Start Ups

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
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For Start Ups

10 Most-Promising Slack Alternatives in 2020

Slack has dominated the group messaging market over recent years. Here are the best alternatives.

8 minutes read
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For Start Ups

Growth Hacking and B2B Lead Generation – Interview with Stapho Thienpont

Interview on Digital & Content Marketing Trends, Experimentation and Strategy Frameworks

23 minutes read
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For Start Ups

Founder Story Interview with Christopher, Co-Founder of LeadGen App

We are speaking with Chris, our Marketer and Co-Founder about his entrepreneurial journey

6 minutes read
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For Start Ups

How To Take Control of Contact Form Spam and Increase Lead Quality

Online forms are often target of spam attacks. Here are 6 simple strategies to get more quality leads.

9 minutes read
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Growth Hacking and B2B Lead Generation – Interview with Stapho Thienpont

Interview on Digital & Content Marketing Trends, Experimentation and Strategy Frameworks

  • For Web Agencies

  • 23 minutes read
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How To Automate Your Google Analytics Reports To Improve Your Website

Product Review of KOBIT and interview with the CEO Nozomu Kubota on improving website performance

  • For Web Agencies

  • 12 minutes read
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Data Collection Forms – The Practical Guide

Why data collection forms are valuable assets for your business- Types, use cases and best practices

  • Growth Insights

  • 9 minutes read
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How to Get Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

  • Growth Insights

  • 9 minutes read
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Growth Insights

B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen forms

3 minutes read
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Growth Insights

The AI Chatbot Challenges and How To Overcome Them

Chatbots are very popular, but have vulnerabilities. Here's what you should watch out for.

< 1 minute read
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Growth Insights

How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

6 minutes read
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Growth Insights

Multi-Step Forms Guide: How to Get the Best Conversions

Multi-step forms present questions on different steps. See design examples and get inspiration for building forms.

18 minutes read
LeadGen-design-file-2-47.jpg

Growth Insights

7 Best Practices For Creating Long Online Forms

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms for better conversion rate.

4 minutes read
LeadGen-design-file-2-37.jpg

Growth Insights

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
LeadGen-design-file-2-34.jpg

Growth Insights

Is it Bad to Use Lead Capture Forms on Every Web-Page ?

One contact form per website or more forms across pages? Here's the best lead capture strategy.

5 minutes read
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Growth Insights

10 Best Practices for Online Form Design with Live Examples

Creative strategies to create an engaging experience with web forms and capture more leads.

8 minutes read
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Growth Insights

10 Most-Promising Slack Alternatives in 2020

Slack has dominated the group messaging market over recent years. Here are the best alternatives.

8 minutes read
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Data Collection Forms – The Practical Guide

Why data collection forms are valuable assets for your business- Types, use cases and best practices

  • Lead Generation

  • 9 minutes read
STOP-to-4.png
How to Get Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

  • Lead Generation

  • 9 minutes read
Title-picture.jpg

Lead Generation

B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen forms

3 minutes read
LeadGen-design-file-2-67.jpg

Lead Generation

How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

6 minutes read
Multi-step-vs-Single-step.png

Lead Generation

Multi-Step Forms Guide: How to Get the Best Conversions

Multi-step forms present questions on different steps. See design examples and get inspiration for building forms.

18 minutes read
LeadGen-design-file-2-48.jpg

Lead Generation

How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. Here's how to build better forms for the medical sector

5 minutes read
LeadGen-design-file-2-47.jpg

Lead Generation

7 Best Practices For Creating Long Online Forms

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms for better conversion rate.

4 minutes read
LeadGen-feature-overview-2.png

Lead Generation

Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

A detailed summary of the benefits and most exciting features of LeadGen and how it's different.

8 minutes read
LeadGen-design-file-2-37.jpg

Lead Generation

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
LeadGen-design-file-2-34.jpg

Lead Generation

Is it Bad to Use Lead Capture Forms on Every Web-Page ?

One contact form per website or more forms across pages? Here's the best lead capture strategy.

5 minutes read
LeadGen-design-file-2-52.jpg

Lead Generation

10 Best Practices for Online Form Design with Live Examples

Creative strategies to create an engaging experience with web forms and capture more leads.

8 minutes read
Show-7-thumbnail.png
How B2B content marketing really works

Content marketing (blog, SEO, video), an alternative for B2B lead generation? Here's our take.

  • Podcast

  • 2 minutes read
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Win More Customers with Marketing Psychology

Why do people buy what they buy? Principles of behavioural psychology applied to marketing.

  • Podcast

  • 2 minutes read
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Podcast

How To Increase Lead Generation Without Spending any Money

Lead generation equals more sales opportunities: Our take on the best lead gen channels for B2B.

2 minutes read
YT-Thumnbail.png

Podcast

Webinar Marketing I The New Big Thing in B2B Lead Generation?

The COVID crisis was an opportunity to learn new skills. Waseem took a chance and got into webinars.

2 minutes read
Show-3-1.png

Podcast

SEO for B2B brands – How to get Relevant Traffic that Converts

Should we invest in Search-Engine-Optimization (SEO)? Here are the answers from our co-founder and SEO ninja Chris

2 minutes read
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Podcast

Welcome to Marketing Mavericks Show – Founder Stories of Chris & Waseem

As passionate marketers, we want to share our learnings with you. Here's our first podcast episode.

2 minutes read
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Podcast

B2B Marketing Automation with ActiveCampaign

Why companies lose 80% of leads and how you can use ActiveCampaign Automation to convert more deals.

2 minutes read

Create High-Converting Lead Capture Forms to Boost Your Lead Generation.

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